Collection, Use, And Sharing Of Information
At various times when you visit our Site or use our Services, you may decide to provide us with your personal information. You should know that we receive and may store all personal information that you provide to us. We may also collect certain information automatically from you. Depending on how you interact with our Site or Services, we may collect, use, and share the following categories of information about you (unless otherwise restricted by law):
When You Navigate to Our Site
Categories Of Data We May Collect
* Information gathered through cookies and other tracking technology (see the Tracking Technology section for more information)
* Device and browser information
* Information gathered through web server logs
* General location information
How We May Use The Data Collected
* To run essential features on the site
* To optimize the performance of the site
* To detect security issues and prevent fraud
* To offer you personalized content, including by providing customized content and advertising, which may be on our Site, other websites, mobile devices or applications, or other channels (whether online or offline)
* To understand our customer demographics, preferences, interests, and behavior
* To improve marketing and promotional efforts, and overall customer experience
Who We May Share Your Data With
* Site optimization service providers
* Site security service providers
* Marketing service providers
Consequences Of Not Providing Data
* The Site may not run correctly
* You may not be able to make a purchase
* You may not receive Blue Nile marketing
When You Interact with Features on Our Site
Categories Of Data We May Collect
* Information gathered through cookies and similar tracking technologies (such as mobile device identifiers)
* Your product browsing history
* Information provided through your Wishlist
How We May Use The Data Collected
* To provide you information on items you added to your Wishlist or viewed recently
* To provide and improve our services and product offerings, and develop new ones
* To understand our customer demographics, preferences, interests, and behavior
Who We May Share Your Data With
* Service providers who power the features on our Site
Consequences Of Not Providing Data
* We will not be able to provide you with personalized content
* Some features on our site will not be able to run
When You Make a Purchase with Us
Categories Of Data We May Collect
* Your full name
* Your phone number
* Your e-mail address
* Your physical address
* Your payment information
How We May Use The Data Collected
* To facilitate your purchase and provide to services you request
* To facilitate your warranty or other services such as cleanings, repairs, or resizes of your products
* To confirm and track your order
* To facilitate returns
* To facilitate our Diamond Upgrade Program
* To detect and prevent fraud and other abuse
Who We May Share Your Data With
* Payment service providers
* Shipping providers
* Fraud and security service providers
Consequences Of Not Providing Data
* You will not be able to make a purchase
* You will not have access to our warranty or other services
* You will not be able to return a product
When You Contact Our Diamond and Jewelry
Consultants via Phone, E-Mail or Chat
Categories Of Data We May Collect
* Your full name
* Your phone number
* Your e-mail address
* Your physical address
* Your order details
* Recordings of your calls
How We May Use The Data Collected
* To help you complete an order
* To respond to your comments, inquiries, and requests
* To facilitate returns
* To improve our customer experience
Who We May Share Your Data With
* Our telecommunications and customer service
Consequences Of Not Providing Data
* You will not be able to communicate with our Customer Service team
When You Review a Product Categories Of Data We May Collect
* Your full name
* Your e-mail address
* Your review of our product and any pictures you submit
How We May Use The Data Collected
* To provide other customers with reviews of our products
* To provide and improve our services and product offerings, and develop new ones
Who We May Share Your Data With
* Our product review service providers
Consequences Of Not Providing Data
* You will not be able to post a review of HouriHouston products
When You Interact with Us via Social Media
Categories Of Data We May Collect
* Your name
* Your social media username
* The content of your social media post
How We May Use The Data Collected
* To provide you with information and offers relevant to you
* To respond to your comments, inquiries, and requests
* To help administer and fulfill our contests and other promotions
Who We May Share Your Data With
* The social media platform on which you interact with Blue Nile
Consequences Of Not Providing Data
* You will not be able to interact with HouriHouston on social media